San Jose Mercury News (July 23, 2014) — Few local water agencies have forced customers to cut their water use amid the ongoing drought, but a new poll shows a large majority of Californians support mandates to turn off the tap.  Three-quarters of people surveyed across the state want to see their local water providers require reductions, the Public Policy Institute of California found. The timing of a local water agency's decision to constrain customer water use is crucial if the provider hopes to build public support for an imposed hardship, said Jay Lund, a resources expert at UC Davis. Moving too quickly could cause an unwanted backlash.